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This web site suffolkvikingsskiclubstore.yourshirts.co.uk states the following, "Select the currency to view prices in." We noticed that the website said " Childs Training Kit Long Sleeve T-shirts." It also said " Adults Training Kit Long Sleeve T-Shirts. Personalised Club Hoodie Child all print in Red. Personalised Club Hoodie All Printing in red. Personalised Club T-Shirts Child all print in black. Personalised Club T-Shirts Child all print in blue." The header had Skiing as the highest ranking optimized keyword. It is followed by Suffolk, Ski, and Team which isn't as ranked as highly as Skiing. The next words suffolkvikingsskiclubstore.yourshirts.co.uk used was Ipswich. Vikings was included but will not be viewed by web crawlers.